Typography Choices – Headers

For the headers and main detailing of the designs for this project, I chose to use ITC Avant Garde Gothic, the typeface designed by Herb Lubalin (see previous post).

Screen Shot 2016-12-08 at 15.22.39.png

Four different weights of the ITC Avant Garde Gothic Standard family

I chose this typeface because as a group, we wanted a clean, legible typeface that would reflect upon the futuristic yet simplistic nature of our game, a typeface that would be easy to read on screen and in physical form when printed. Avant Garde is a crisp, modern sans serif font developed during the 1970s by the International Typeface Corporation, and is still widely used to this day. It is a font that has stood the test of time, and during my initial experiments I decided it fit into the game perfectly – a clean typeface offset by the rough, unrefined nature of the game.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s